Construction Of The Newspaper EC Business Platform-APP

Based on the example of the newspaper industry into ecommerce analysis, gradually popular in the mobile Internet and intelligent mobile phone case, combined with the national macro 〝Internet+〞strategic planning, analysis of the existing in the construction of mobile phone newspaper business APP this platform advantages and deficiencies,proposed should pay attention to the problem, and gives some suggestions, summed up some reasonable and feasible business newspaper APP mode, trying to explain at the APP newspaper in the construction business should follow the idea, set the plate and other relevant issues.At the beginning of this paper of newspaper macro survival environment was quoted as saying by the demonstration of the latest data, in this also with the full swing of the mobile business market compared the two,showing a sunset industries and emerging industries in the different situation, and through the actual operation of some newspaper, newspaper can expand the field of positioning. Then the from the micro aspects of the newspaper in the build provider app to the user thinking as the fundamental, in app settings module should also be the purpose of users like, users love to use the standard design, thereby increasing the user of the app viscosity,increase the probability of trading business. Then the article from the macro perspective, summed up the current centralized electricity supplier framework common, and gives useful suggestions. At the end of this paper,newspaper electricity supplier app in the process should pay attention to the problems in the construction were simple sort, mainly related to the news business and business management of relatively independent and revenue in the short-term and long-term sustainable development strategic positioning.The whole article, both theoretical discussion, andcombines the practice of case analysis, not only pay attention to the micro specific section of the, also deals with the macro overall pattern, to the diversification of the current newspaper presents a reference line.