The Study On The Business Model Tranformation Of BB Newspaper Office

In the era of internet,with more convenient ways of gathering information cropping out,a newspaper,one of the traditional media,is inevitably of less importance in information acquirement.For quite a long term,sale of newspaper copy and its page ad has been a main revernue for most of newspapers including BB Newspaper.But in nowadays,as various of news media pop out,the population of newspaper reading is plumped sharply,which in turn affected its circulation and ad revenue.For ad clients,when the investment in newspaper ad is rewarding less and less,they would chose other media platform,which finally threatens traditional newspapers' survival in the battle against the cropping new media.BB Newspaper Office is an official municipal newspaper.Having taken BB Newspaper as a research object,the thesis focus on its adaption strategies during the fiece and critical “paper media's bitter winter time” in five aspacts of business mode,i.e.clients' value necessity,clients' demand,income acquirement,internal administration and eternal cooperation.In 2014,BB Newspaper initiates various of measures to address its difficulties.In the use of traditional advantages in authority news and long-term good reputation,the newspaper office adopted the strategy of internet+,which successfully has help it balanced its income and gain growth,which makes it the second place in the revenue chart of the whole province.After studying BB Newspaper's previous business mode,the impact it encountered from internet new media,its new business mode after adaption,the thesis tries to explain its current survival after all those measures it deployed and offers an instructional suggestion to all the paper news media that in hard time now.In addition,the thesis also provides some solutions to optimize BB Newspaper's structure and administrating model in order prolong its survival to a success.