About The Effects On The Management Of The Business Of Newspaper And The Problems Result From The Off-trade Capital

The trend that the off-trade capital enters the business of newspaper has attracted more and more attention of news media.On the one hand, under the pressure from the international media and challenged by the new-developing Web Media, the news media such as newspaper needs urgently to develop itself quickly through the input of the off-trade capital. On the other hand, attracted by the large potential profit of the business of medium, the off-trade capital is trying to invest in the medium by every possible means. At present, the off-trade capital has been involved in the management of newspapers by the ways of contracting newspaper pages, advertising agency, publishing, establishing limited companies etc overtly or covertly.But it is stipulated in Document No.17 transmitted by the General Office of the Propaganda Department of CPC and the General Office of the State Council that no foreign or private investment is allowed in the media including newspapers, TV. broadcasting. If the media need financing , they may introduce the capital in the trade or off-trade state-owned capital.Because of the factors of temptation of the high profit and strict-control by the government policy, the off-trade capital entering the business of newspaper has triggered problems such as competition disorder, nonstandard management, financing blocking.How to guide and regulate the off-trade capital is a problem which the news media in our country should treat seriously under the framework of "Institution managed as enterprises".