Exploration And Inspiration Of “Logic Thinking”

With the development and popularity of the Internet, the Self-media Age is rapidly approaching. It has brought five new features for the dissemination of the Internet: those who pass personalized, pass by the integration, content refinement, interactive multidimensional, media of open. In this context, a new study sample appears in the network talk show.As a new thing, the network homemade talk show has low production cost, widely communication platform, interactively channels, a potential market. It both full of bright prospects and there must be development problems. "Logical thinking" as a new file unique knowledge from the media talk show video program, it has a important implications for the dissemination of ideas and business concepts, with a novel dissemination of content, forms of communication, and some other innovative profit model. It has an important significance on health and prosperity of the network talk show, self-media and entire media researching on "Logical thinking".Based on previous studies, "Logical thinking" as the main case, i make a study from the network talk show in the Self-media Age using the relevant communication theory. This paper is divided into four parts. The first part is the introduction, describing the purpose and significance of topics, relevant literature review and dissertation innovation. Since the Self-media Age, dissemination and communication channels appear differentiation. New research in-depth analysis of the combine new media technology with traditional programs in the form of talk shows will bring good dissemination of results. The second part is an overview of the theory, describing the development of the origin of talk show, talk shows and current situation of China's Internet and "Logical thinking". Although the Chinese network talk show started late, but the low barriers to entry, interactive media products more abundant marketing channels, resulting in a unique new feature. The third part is the main content about exploring the specialties and attempt of "Logical thinking" in the dissemination mechanisms and marketing. It form the gatekeeper, content, channels and effects explaining the mechanism. And it analysis on this program form the content of communication, forms of communication, profit model and so on. The last part is to explore the revelation "Luo Ji thinking" brought about. For the program is difficult to form scale, excessive commercialization and other deficiencies, i make several suggestions. In order to bring the reference for network talk show, we will try to focus on reputation, enhance interaction and excavate high-quality content.