Government WeChat Function And Communication Strategy

With the advent of the mobile Internet era, the increasing development of new media channels of mass political participation political discussions have become increasingly diverse. In people’s participation in politics, self-awareness of rights increasingly advanced age, social status, the government is gradually changing from the traditional managers to service providers. Micro-channel spread its privacy, interactive, strong ties and other characteristics, than in the past for people to bring different propagation modes of communication. Micro-channel becomes a new organization and dissemination of information in the form, how to use the micro-channel this new form of media to disseminate government information to understand the feelings of public opinion, for people to meet their demand for public services, strengthen interaction with the people in public affairs management process and exchanges, build a "service-oriented government" is taken seriously at all levels of political authority.Micro-letters, especially compared to other government micro-channel media appear shorter, it is not enough awareness of the specific depth. Government micro letter is the official government departments at all levels of party and government organs and based on the purpose of more convenient to carry out the work of government, government information to the public, providing public services and the implementation of social management, to achieve effective interaction between government and the public, thus improving government efficiency targets and dissemination of independent operators of public micro-channel number. Chief government micro-channel for the dissemination of information, communication with the public, into the impact of the tool with authority, accuracy and privacy features, deserves attention of the government to raise awareness of government micro-channel usage and effectiveness. But it is worth attention is that there is a current government micro-channel unbalanced regional development, there is a difference in the type and level of operations management useless form a system, such as lack of positioning is not accurate enough and dead ends. For these practical problems, in order to better use and exploitation of government micro-letters, about our government micro-channel development strategy, first according to the nature and characteristics of official government departments do precise positioning of government micro-channel can not drift to other successful operations government micro signal toto. Begin improving the quality of government micro-channel or from content, create high-quality government micro-channel content, so that government micro letter propagated rich and sophisticated, and targeted. From external factors, enhance the dissemination of government micro-channel powerful premise or degree of concern, the official government departments should strengthen the government micro-channel propaganda, so that people can have on government micro-channel basic understanding of, interest in continued follow-up. Also should strengthen the construction and management operations team, to provide a solid and reliable technical support for the development of government micro letter. Finally, the government should pay attention to micro-channel and joint development of other media, government micro-channel is not exist alone, but in the new media matrix among government, only with joint and other forms of media, complement each other in order to maximize government dissemination of results.