| With the development of mobile Internet technology,instant messaging software represented by WeChat has melted the boundaries of interpersonal communication and freed people from the time and space constraints of information dissemination.At the same time,under the "reading picture era",the extensive use of image symbols makes the WeChat emoticon package become one of the popular communication carriers.At present,academic research on WeChat expression packs is still in its infancy.Most researchers only discuss from a single perspectives such as linguistics,cultural communication,interpersonal communication,and semiotics.There are few discussions on semiotics and communication.A comprehensive and systematic discussion of the spread of WeChat emoticons and its countermeasures.Therefore,the innovation of this thesis is that from the perspective of semiotics and communication,through the consultation of a large amount of literature materials,combined with questionnaires,etc.,using the relationship between "signifier" and "referred" in semiotics to explore WeChat The symbolic classification and characteristics of expressions,from the perspective of communication,analyze the communication object,communication behavior and communication motivation of WeChat expression package,and then analyze the communication effect and problem of WeChat expression package,and finally put forward their own coping strategies.This topic is mainly composed of the following six parts.The first part is the introduction,introduces the background and research significance of the topic,summarizes the relevant literature,expounds the research methods,and explains the innovation of this topic.The second part introduces the development environment and stage of WeChat expression package,from semiotics The relationship between "signifier" and "finger" refers to the classification of WeChat emoticons;the third part analyzes the characteristics of WeChat emoticons first,and then analyzes the audience and role of communication from the perspective of communication;the fourth part The communication behavior and motivation of WeChat emoticons are expounded from the perspective of communication.The fifth part is based on the results of the user usage survey of WeChat emoticons.The results of communication and communication are analyzed.The sixth part is based on the problems in the process of communication.The corresponding guiding measures are proposed.The thesis combines the relevant theories of communication and semiotics.At the same time,it also analyzes the user usage of WeChat emoticons based on the questionnaire.On the object of communication,the WeChat emoticons are mainly based on interpersonal communication behaviors,based on the reality network.Therefore,the spread of WeChat emoticons also presents a strong relationship.In the dissemination behavior,WeChat emoticons have the immediacy of user communication.The diversity of forms of communication and the accuracy of the objects of communication.In terms of user characteristics,the users of WeChat emoticons are very sticky,and the motivation of WeChat emoticons is mainly reflected in the four aspects of increasing emotional expression,obtaining identity,increasing communication interest,and satisfying“savings”.In the process of spreading WeChat expression packs,a series of problems to be solved are also highlighted in the statistical results of the questionnaires,such as the spread of irrational emotions,the dissemination of yellow vulgar information,the homogeneity of emoji,and the low willingness of users to pay.In response to these problems,this study proposes solutions from three aspects: government,platform,and users.The government improves the legal mechanism,purifies the network environment,guides social public opinion,and reduces irrational emotions.WeChat platform checks well,strengthens audits,formulates conventions,and publicizes Regulations,encourage creation,protect copyrights;users improve media literacy and strengthen cultural self-discipline. |
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