Children’s Book Publishing And Investigate&research On Reading Market Of Henan Province

According to publishing industry, generally the children’s book reader object unificationfor minors under the age of18, means that there are nearly300million young children inchina, this is a huge group, there’s a saying’ Juvenile strong in China, young wisdom is thewisdom of China’s’, state of mind in children and adolescents and culture quality will directlyaffect the future of the Chinese nation. Books is one of the main source of access toknowledge, especially on inheriting the important carrier of human culture, a good book canaffect a person’s life, a bad book may also mislead a person’s life. Young children’s minds arejust beginning to grow, not forming, at the time of knowledge easily induced by the externalenvironment, so as children learn cultural knowledge of children’s book publishing isparticularly important, is shouldering the sacred mission.In nearly three years, our country published output growth in children and adolescentsare in more than two digits, in terms of scale,China has become a major country of children’sbooks published, there are nearly300million readers of children’s books. In such a goodsituation, the general administration of press and publication in2010, called on the children’spublishing into the construction of power of the powerhouse, the Chinese children’spublishing began from a children’s book publishing strong powers to the children’s bookpublishing,2010, are China’s children’s publishing industry recognized as juvenile publicationof "power" of the first year.Domestic children’s book publishing overall development situation is well, but children’sbook publishing has been in the middle and lower level in henan province. The number of theyoung children in henan province ranking first in China, means more market potential istremendous, on the other hand, as a big province of agriculture, henan province has majorityof rural children, purchasing power is poor, caused the underpowered. With the promulgationof "central plains economic zone planning, henan would development with high-speed, the cultural demand will gradually highlights, the need of development of children’s bookpublishing for the province of henan province and even the entire central plains economiczone needs of young children, will affect the improvement of cultural quality of the whole ofhenan province. Press, it is the responsibility of the good books, with parents and schooleducation, improve the quality of the youth culture, and further prosperous cultural market inhenan province.This paper through the literature research and interviews with industry sum up children’sbook publishing overall situation in henan province, and found the problem; By paper-basedquestionnaire statistical analysis in henan province children reading situation and demand, andcompare the differences between urban and rural areas, to stand in the Angle of the reader todiscover problems, eventually targeted puts forward the Suggestions and strategies.