Research On The Mode And Mechanism Of Internet Public Opinion Generation

With the rapid development of Internet technology and rapid social transformation,the Internet public opinion has become increasingly fierce.The public opinion crisis triggered by Internet public opinion events poses a great threat to social harmony and stability.It understands the basic rules of Internet public opinion generation,and grasps its generation patterns and mechanisms.The governance of Internet public opinion has important practical significance.This article comprehensively uses literature research method,case study method,content analysis method and other research methods,and discusses in depth the mode and mechanism of network public opinion generation.It also proposes corresponding countermeasures and countermeasures in order to help fully understand and grasp each other.This kind of Internet public opinion phenomenon provides strong support for the supervision and guidance of Internet public opinion.This article believes that the generation of Internet public opinion must have "inflection points",that is,the Internet public opinion node.After the Internet public opinion incident occurs,the information of individuals or the media reports into the public's field of vision.The public sighs through emotions and forms attitudes and opinions on the incident.The online media platform publishes individual opinions and opinions,and many opinions are interacted and converged to form an online public opinion.The node of the disclosure of stimulative information is the“inflection point” of the Internet public opinion.Starting from this time node,the number of public opinions on the Internet has increased significantly,thus forming a network public opinion.On the basis of determining the "turning point" of public opinion,relevant researches on the model and mechanism of network public opinion generation were carried out.The basic mode of network public opinion generation can be divided into gradual mode and burst mode from the time dimension;from the main dimension of communication,it can be divided into interpersonal mode and group mode and public-media-government mode;it can be divided into linear mode from the structural and functional dimensions.And power mode.The network public opinion generation mechanism is divided into a cumulative mechanism and a detonation mechanism.The main measures for responding to Internet sentiment should adhere to the people-centered approach,and from the perspective of safeguarding the vital interests of the people,effectively transform the government'sconcept of responding to and controlling public opinion,establish a long-term online public opinion monitoring and early warning mechanism,grasp the initiative of public opinion guidance,and grasp governance.The focus and difficulty of the project focus on the interests appeals of special groups,and actively respond to and handle them cautiously to safeguard social stability and long-term stability.