Research On The Formation And Development Of Network Public Opinion And Realistic Dilemma Of Response

With the continuous improvement of network penetration, the current-Fihot spot events emerge one after another and the time interval is shorterand shorter, so the Network Public Opinion is more complex and have animportant impact on the progress of events, with remarkable results. Underthis situation, the Network Public Opinion causes the attention of thegovernment, but also stimulates the nerves of the scholars. The researchon the essence attribute, change attribute and regularity of the NetworkPublic Opinion is becoming not also a popular and relatively new field,but a must study field.In the formation and development process, Network Public Opinion hasa variety of features, showing a certain degree of regularity during thedevelopment of it.It`s characteristics mainly performance in the trend ofauthenticity, exclusivity, controllability and limitations. It’sregularities are mainly manifested in three aspects—With the publicopinion factors’ change and development, Network Public Opinion duringthe development is not expressed as a line, but in volatility; Thedevelopment of the Network Public Opinion is not fixed in a single position,but transformed between online and reality; Network Public Opinionwill be showing a shift from irrationality to rationality during it’sdevelopment.The formation and development of the Network Public Opinion can bedivided into four stages: the gestation and birth, the growth and spread,the peak and volatility, the recession and demise. At different stages,the Network Public Opinion reflects different characteristics andregularity.At present, government departments have a lot of resistance in theactual operation of the public opinion work, which restrict the effectiveconduct of Network Public Opinion work. At the macro level, the resistanceincludes three inspects─the collection mechanism is not perfect, theanalysis mechanism is unilateral, the guidance mechanism is deficient.Atthe micro level, grass-roots public opinion workers face a series of difficulties at work due to the environment, capacity and otherrestrictions, such as shielding sensitive words, the space and carrier toexpress is diversified, the information is number of and cumbersome, thespeed and breadth of information dissemination is unprecedented, be lackof personnel and equipment, network control, and so on.Therefore, from a practical point of view，the government should howto do the work? This paper made a number of coping strategies. First, wemust improve the working mechanism; Second, we should be focus on improvingpublic opinion researchers’ literacy, including network literacy and jobskills; Third, we should form a practical warning system of the NetworkPublic Opinion.