| With the coming of age of Web 2.0, micro blog is gradually becoming the most popular online social application due to its highly informative, wide coverage, high degree of reader involvement. Today, Weibo is more than a we-media of reading news or expressing individual opinions. It is a public platform where people could discuss and even debate on certain issues, Their right to expression is somewhat strengthen and extended. Meanwhile, the easy access of Weibo, the fragmented writing and the viruses-like spreading model lead to false information and irrational emotion, and thus in many cases becoming a hotbed for spreading rumors.In this Weibo rumor study on, I will clarify the concept of Weibo rumors and to explore the reasons and influential factors in the process of rumor spreading with the knowledge in the area of journalism and communication, sociology, psychology and law, and try to design a formula and the dissemination model of Weibo rumors. Besides, I will make a case analysis to show a way of how Weibo rumor could be diffused. And finally, I would like to put forward some ideas in countering and reducing the dissemination of Weibo rumors.This dissertation discovers that the effects of Weibo rumors are closely related to the number of blogger’s fans, the participation of opinion leaders and the amount of repost. Hence, in the process of governing the rumor dissemination, establishing of related law is not quite enough. In addition, it is important to set up a kind of mechanism for rumor refuting, to spread denials of false information, and to cultivate the government officials’ abilities and willingness to participate into the online activities. Furthermore, traditional media, micro blog operators, micro blog "opinion leaders" are all responsible for the environment of Weibo. As for the “netizen” they should get away from making up and spreading rumors in using Weibo. Only in this way, can the situation of rumors changes and a harmonious internet environment can be created. |
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