The Generate And The Power Of Spread Of Microblog Rumors And How To Govern It

The emergence of microblog has revolutionized the way of social production,publishing and receiving.The diverse and fragmented writing of ordinary people can berecorded and transmitted. We are no longer single-handedly whisper, more people, morequickly, more frequent feedback become the norm. The vigorous growth of microblogfulfilled people’s desire to express, and it expand public remarks, pregnanting with thepossible of broad participation and the public space of rational dialogue. Rumors’ flooderode the microblog’s goodness function. Therefore, understanding microblog rumor andseeking for countermeasure are urgent tasks.In order to explore the characteristics of microblog rumors, find the reason ofmicroblog rumor diffusion, and propose practical governance programs to form aefficient platform of information and opinions. Our microblog rumors study observesthe latest microblog rumors cases,and combine microblog rumors related importantclassic literature and research reports.We from the angle of journalism andcommunication, sociology, psychology, history angle to study the microblog rumor.Microblog rumors unlike traditional "word of mouth" rumors, it have new featureslike visible sources, intact contents, diffusion extraordinarily rapid and so on. And likeoral rumors, it is not created out of the air. Government information disclosure is notenough, people untrust local government departments, improper media coverage andthe lack of credibility are important factors led to rumors of microblogging. At the sametime, poor personal identification, prejudices and fears, expectations and psychologicalcatalyst microblog rumors. This research made several suggestions to governancemicroblog rumors.We advocates that from government, traditional media, microblogoperators microblog "opinion leaders" the departure of the four main, clarifyingresponsibilities, exploring various efforts they could make.