The Rumors' Spreading On Weibo

Rumor is a broad and general communication phenomenon.In the history of the development of human society,since the emergence of media,rumors have been existing in the forms of continually produced,spread,diffusion and even deformation.For rumors,a lot of scholars have their comprehensive and certain pertinences and defines.Today,different kinds of media are developing quickly,and the new medias are popular,so in the background that each minute the new information appears and every time people have the needs of knowing the new information,Weibo which is a kind of network media in the new generation aroused at the historic moment.Weibo meets the needs of the media audience who want to always get the news,and also provides a self-media platform to the public so that they can be self-centered to provide and spread information in order to meet the demand of the audience.Rumors and often mixed in these Weibo information and news,in the particular medium Weibo,rumors gradually become a new kind of information communicated form,Weibo rumors.This kind of rumor is partly different from the traditional interpersonal rumor,its appearance also becomes divided according to Weibo users' different operating habits.Weibo rumors appear its specific characteristics in the media Weibo which has the certain uniqueness and representation: the sources and release forms of Weibo rumors are various;transmission groups are similar to the social groups,which are divided into several levels;transmission characteristics have obvious differences between different Weibo user groups,and Weibo's low registration standard and convenient operations etc.brought a lot of problems.Compared with the traditional interpersonal rumors,Weibo rumors' spread process shows more novelties at the background of the new era: the spreading reasons of Weibo rumors have certain relationships with the characteristics of rumors spreading,the spreading aims and the probable profit chains;the spreading forms of Weibo rumors are divided into a variety of obvious differentiation according to the differences of Weibo users' identities;the Weibo rumors spreading effects also can be divided into a variety of cases to explain the analysis according to the Weibo rumors' attributes,ramifications and the various audience.Weibo rumor is a common transformation phenomenon on the communication platform Weibo,but it's very easy to produce negative and difficult-controlled social impacts in the case of disorder and confusion.So we should guide and control Weibo rumors in aspects of Weibo messages influences and supervision.Not only the Weibo official needs to respond to the relevant provisions of our country and use their own advantages and permissions for certain rigid management,but also Weibo users should be taken appropriate and effective way of guidance,Weibo users and even all netizens' habits and notions need to be regulated and renovated from the social notions.Only from the macro level such as the country,society,media to micro level such as Weibo users personally together,can provide the possibilities of controlling and regulating the spreading of Weibo rumors,and then jointly creates a good and orderly Weibo information communication environment.