Research Of The Rumor Spreaded In Microblog

Sina microblog registered users has exceeded300million, the daily release microblogs over100million, daily active user ratio to9%——according to the new statistics released by Sina Official Website in February28,2012. Microblog shows the ’We-Media’ characteristics in new media era and has become an important platform for users to publish and receive information. In the special context of China’s Internet, the public gradually use microblog as a political tool and vent window of the discontent of daily life. The microblog has grown as a media which obtains powerful influence. Meanwhile, rumors in microblog also display a significant increase in the trend.:part of them are serving for increasing social class divisions and oppositions, bringing negative impact to the image of certain industries, and affecting national social and economic stability. This negative impact has attracted the attention of the national government, and relevant units from national and regional level have developed policies in order to supervise microblog operators and users.Since the reasons such as the specialty of microblog platform’s communicational mechanics and public opinion environment, the rumors have been changed in the spread process. In the perspectives of the rumor’s publishers and spreaders、the rumor’s content and effect, these changes create some features that are in accord with microblog platform. These features are much more remarkable in Sina microblog.In order to study these new features, on the basis of both Chinese and Western rumor research results, this paper analyses the communication channel, content, first publisher and spreader, effect in detail, by taking the rumors in Sina mircoblog as the study object, adopting software like ROST Content Mining System, ROST News Analysis Tools, using date analysis and case study and combining relevant knowledge such as sociology, psychology and communication study, etc.:under the push of complex social environment and psychology reasons, microblog users would be likely to forward some hot and controversial social topics. Rumor’s first publishers could be divided into three kinds:’ignorant people’,’manager’and’political questioners’. The writer also discovers that, because of’partial absorbing’, the ’elite’ users are improving the social development by the so-called’onlooking’and destroying the rumors, when they are also forwarding rumors at the same time. The opinion leaders get more say and thus influence other user’s action of forwarding the rumors in microblog platform.The writer also presents her own ideas about the control of rumor’s pread in the microblog, hoping to find a balance point between’freedom of speech’and social supervision.