| Interactive Marketing Planning Co., Ltd. Beijing-Mart founder Yang Xiuyu (screen name "Li two split four") and employee Qin Zhihui (screen name "Qin Fire Fire "), who has been under criminal detention, uncover the truth and more disinformation from the network events. Yangxiu Yu, Qin Zhihui due to fabricate spread "7·23" motor car accident compensation Italian nationality passengers200million-yuan, a luxury living Lei Feng, Zhang Haidi have Japanese nationality and other rumors jingfangxingju. A series of purposeful, targeted web rumors after Yangxiu Yu, Qin Zhihui become the object of attention of Internet users, a significant increase in micro-Bo fans, both to meet their own fame psychological, and can cause some hope speculation business concerns, to gain a lot of money income.However, different from previous emergencies arising, Erma rumor manufactured by the company are driven by the interests, the long-term planning manufactured rumors. This type of rumor has generated a number of factors in the propagation characteristics exhibited by very research value. At present, the research literature, however this type of rumor less.Through its main article will be rumors, content and transmission patterns and characteristics of several aspects of the analysis, access to deep-seated their causes. Secondly, based on the analysis, combined with rumors of its manufacturing characteristics, made three corresponding countermeasures.All in all, rumors and diverse organic produce is a process, and understand the rumors generation, aware of their propagation characteristics, is the foundation to deal with rumors. This paper analyzes Erma ’s rumors, it contains elements propagation characteristics presented one by one, for people to understand and identify the network rumors, has a certain significance. |
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