Traditional Media In The Era Of New Media

The new media age is coming around today, an endless stream of new means of communication which has the characteristics of timeliness, interactive, personalized dissemination is emerging. It has not only occupied a lot of time in people’s life quickly, but also inconstantly changing the way of how people used to receive information.The new media is developed so rapidly, the traditional media will naturally receive a wave of impact. A large number of traditional media began to seek a road of transformation, and in this process, because of many area problem, human resource integration, strategy or something like this, due to the new media impact many traditional media disappeared in the media market.“ Chongqing Evening News”is one of the local traditional newspaper in Chongqing, it always see “the dissemination of information, change existing habits and customs, rich life, the purpose is serving the people” as its highest purpose and was deeply loved by the people of Chongqing. But choice of the audience is free, under the strong impact of new media, the impact on “Chongqing Evening News”is not small."Chongqing Evening News" as a local newspaper in Chongqing, nearly one or two years in the market share and advertising revenue has been reduced, if "Chongqing Evening News" see itself as a member of the new media age instead of the traditional newspaper industry itself, and trying to find the right direction to make a change, it will transform the impact of the new media into a kind of power of the development, and the space of development is still very large.In this paper, according the road of reform of the "Chongqing Evening News" through several specific analysis of the characteristics of new media, combined with the "Chongqing Evening News" as the defects of the traditional newspaper has, put forward a series of suggestions for transformation. So the author hopes that this thesis can and according to the content and the issues that are specific to the Chongqing Evening News", carries on the analysis and the elaboration, in order to suit the remedy to the case, as the "Chongqing Evening News" in the new media era should be how to make the change to better adapt to the new media era of the transformation of the media, but also to create more economic benefits for themselves. To provide some new ideas.