All Media Influence On The Development Of The Practice Of City Transformation

Slowly is broken, because the current media the boundaries between the medium fusion phenomenon more and more common, in humans entered the "entire media era". In all the media age, new media represented by Internet is developing rapidly, the threat to the trend of the rapid development of the traditional media represented by print. In the context of all the media age, the important part of metropolis daily newspaper in China, if you want to compete with new media and had a place, it is necessary to implement the media strategy, efforts to achieve the successful transformation of traditional media to the media strategy.Qilu Evening News is the only provincial city of Shandong province, in the whole Shandong province has a model leading role, in the face of all the media impact, Qilu Evening News is with a positive attitude in the face of the test. Based on the Qilu Evening News, all the media transformation practice as an example, the feasibility of metropolis daily all media transformation development, through the Qilu Evening News, all the advantages and disadvantages of media transformation is analyzed, and put forward the corresponding countermeasure thinking. This paper analyzed the development situation of the media age metropolis daily metropolis daily all media in transition sparkle and insufficient points in the article, finally aimed at the deficiency of the metropolis daily all media transformation development put forward the corresponding measures, hoping to the newspaper all media transformation to provide useful reference for future development.