Transformation Of The Traditional Newspaper In Digital Era

With the triple play era,3G communication technology rapid development, mobile phones, ipad and other emerging reader growing popularity of traditional media face of unprecedented challenges, but the Internet, newspapers and other mobile phone development, but also for the development of traditional media with to new opportunities. More and more newspaper group began actively developing new media and addressed the media transformation, whereby traditional media to the whole media development has become an important topic of media studies and media an important trend. As the most influential of Anhui, the strongest print media,"Xinan Evening News" in2010through the transformation from a single paper media, promoted to set newspapers, Internet, audio and video, mobile newspapers and other media forms in a full media Media in the province took the lead into the whole media age.In this paper, Xin’an Evening strategic transformation of all media for the case, through the Xin’an Evening News interview with media people in the form of all media in the context of this big Xin’an Evening examine all media transformation, described the transformation of the mode of operation, and its media strategy, By analyzing the Xin’an Evening News media people all media transformation spiritual path, to explore the road of traditional media all media status quo and existing problems, and how new media is affecting traditional media. Trying through case studies, summarize some general rule, in order to re-examine the whole perspective of the traditional media, the press, as some other traditional media or newspaper group unfolding "all media" transformation provides a useful reference.In this era of rapid development all media, print media is facing enormous challenges, but also faced with many opportunities. In the new media, traditional media has been used before the advent of a single form of communication, and this single form is also subject to various restrictions, dissemination of results is limited. The development of all media to provide opportunities for development of traditional media, the use of all media of this platform, the integration of multiple forms of communication, from the independent development of the media in the form of conversion to full integration of operations in the form, in order to improve their competitiveness, resistance from the impact of new media. Transformation of traditional media to all the media, the biggest change is the change of editors and reporters, traditional media editors and reporters, just before the transformation editor published in the newspaper articles, and editors and reporters after the transformation is not only newspaper editors and reporters, need the traditional and new media together, except that editors and reporters in the newspaper published manuscripts, should also publish the text on the network news, pictures, news and even audio, video news.The author of one of China’s top ten Evening "Xinan Evening News" for example, to explore China’s transformation of the way all media. In the first part is a comprehensive all-media era discourse, and this whole concept of media research and analysis, including full media theory origin-media convergence-research and analysis, from an external perspective view of this whole big media development era, while the domestic newspaper cited a typical case of successful transformation to analyze the transformation of the background situation, the development of the transition process, successful experience. Such as the analysis of the Southern Metropolis Daily as "Xinan Evening News" in the background case, thus to analyze all media on traditional media production.The second part is to study the Xin’an Evening News in all media era backdrop made exploration and practice transformation. In this part of the Xin’an Evening all media transformation to explore, analyze the reasons for its transformation, and its concrete practice transformation strategy analysis judged by their specific policy analysis, its entire transformation process.The third part through the48questionnaires analyzed to observe the full transformation of the news media people ideas. Through the issuance of questionnaires to understand and Anhui Xin’an Evening News Network (Xin’an Media Network) reporters and editors for a full view of the media as well as the transformation of all media editors and reporters for the impact of restructuring.. In the news generated by the process, reporters, editors direct access to news production, they all media transformation is how to understand, is how to treat the newspaper all media transformation.The fourth part is to write a press release major birth, the reporter conducted by following clues to choose from, live interviews, reporters writing, edit checks, newspaper publication and other steps, through observation, a press release in all media transformation how is generated after, and before the transition differ. After all the media news production and transformation of traditional news production differ, get clues on the news, interviews, writing and other aspects of the analysis, in particular, to upload new media news on the site, the need for taking pictures or video, press checks edited on how to interact with reporters and modify.The fifth part of the "Xin’an Evening News," the transformation of a summary by Guo Xin’an Evening News view all media transformation production constraints. In a press release of the selection process, in the end are those factors will influence the production of news, these factors can not be overcome in the future, the future development trend of traditional media is how, these are the questions to be explored. Whether Xinan Evening News or Southern Metropolis Daily, its wholly-media transformation does not achieve true success. In this era of all media, traditional media needs to further enhance their competitiveness. The future is a content digitization, dissemination of extension, release of all media, audience interactive era, especially in this everyone could become communicators from the media age, facing the commercial sites under the rule of the online world, as well as newspaper with the previous model is completely different user read modes, paper media need further looking development strategy.