On The Breakthrough Of The Beijing News From The Perspective Of The Media Transformation

In the face of the impact of new media,the traditional newspaper industry is an urgent need to seek new development and way out,and gradually began to media integration and all media transformation.November 14,2014,The Beijing News 11 anniversary of the celebration,the"transformation" as the theme,clear its all-media transformation goals;In 2015,The Beijing News proposed “Beijing News +" and "+ Internet" new concept,the use of its own original editing team's advantages,with the major Internet companies in technology,channels and other aspects of cooperation,before and after the creation The big hot net,hot topics,moving news and other new media products,opened up a time to adapt to the development of the media integration of the road;2016,The Beijing News proposed "full media original content production platform" strategy,the most eye-catching cooperation with Tencent "our video".The Beijing News with its unique all-media transformation strategy to win a wide range of audiences,as China's city newspaper under the impact of new media,the successful transition after the full media leader out of the crowd.The second chapter of this paper summarizes the status quo of the whole media transition in China's newspaper industry,mainly from the conditions of its all-media transformation,the transformation process and several major transformation modes;The third chapter is based on the The Beijing News all-media transformation,from the multi-platform open,the content of the king,the news production mode change,full media restructuring,"media + industry" and the layout of all media talent,A Full Interpretation of the Whole-media Transformation of The Beijing News;The fourth chapter summarizes the successful experiences of the full-media transformation of The Beijing News,and at the same time,with the shortcomings of its transition and the plight of our newspaper industry,we hope to provide some useful reference and help for the reform of the newspaper industry.,For the newspaper industry in China's media development and offer their own modest,but also hope to get some useful advice for the author's professional learning to provide more help...