| Is focused on in recent years, the party and the government and the tourism development and construction of industrial projects, it has to do with the social economic construction, cultural construction and environment construction, tourism scenic area is an important part of the support tourism development, most of the tourist income in our country from the scenic spot ticket sales, and the scenic area is effective transmission of information, is directly related to the scenic spot consumption.At the end of 2013 a outdoor reality show \"where dad brought a tourism boom, although some scenic spots in the first quarter show was accidental, you\" accidentally \", has led, in the scenic area tourist market in the second quarter began to actively seek cooperation with show some scenic spot propaganda, including chongqing wulong station is the spread of cooperation, communication effect continues unabated, the trend to develop a new direction of tourist spots and film and television media cooperation. In this paper, through the \"where dad\" program brings to the scenic spots spread effect and the contents of the tourism scenic area marketing communication mode of concrete analysis, found in the father where such outdoor reality TV show aired before domestic tourism scenic area with the help of TV program of defects existing in the marketing communication, seek media platform, for domestic tourism scenic spot after improve these deficiencies, deepening cooperation and television media, with the help of TV programs on how to better present the scenic area marketing communication activities provides some reference to the local conditions and customs of aspect, the full text is divided into four chapters. |
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