| Shopping-type tourism attractions are shopping tourism as the leading tourist destination; it is an important part of a tourism destination. The development of Shopping tourism is inseparable from shopping tourism attractions marketing and promotion, how to make full use of various marketing tools, promotional tourism products, enhance their visibility and broaden the tourism product sales and deepen the impact of tourism products in the minds of consumers, are the key of achieving an effective marketing for tourism attractions shopping. In the21st century, with the development of new technologies, the Internet led to a variety of new media has moved into the field of marketing. Development of new media with the rapid development of the Internet and the popularity of mobile phone usage has brought great changes for industries around the word. Development of new media offers new opportunities and ideas for the shopping tourism attractions, new media marketing makes shopping tourism attractions and marketing no longer naked, marking from simple product marketing becomes a more flexible dissemination of information directly way. In the new media environment, the marketing transformation of shopping tourism attractions is imminent.By studying the characteristics of new media and new media marketing advantages, this dissertation analyze the current shopping tourism area of new media marketing strategies. Under the guidance of large data theory, Wisdom Tourism theory and the integration of tourism marketing theory, focusing on the new media marketing of Changshu clothing town shopping tourism attractions. This dissertation analyzing the market environment of shopping tourism and the new media marketing status garment City, with departure from the empirical point of view, this dissertation build a index system about Changshu City clothing shopping tourist attractions related some factors affect the different marketing media by factor analysis system. Finally, through the using of IPA Act, this dissertation build structural equation model and have a demonstration of new media and traditional media, using the word of voice media in the dissemination of information related tourism marketing and tourism scenic tourist attraction between the elements. Then the research shows the new tourist attractions in Changshu about shopping feasibility and importance of media marketing.In conclusion, the future marketing of Changshu clothing shopping town, this dissertation states tourism attractions should fully respect the constantly changing tourism market with keeping the pace of the time, using new layers of marketing push. In the context of the new media age, the full implementation of the strategy about wisdom tourism, brand marketing strategy and integrated marketing strategy. In specific marketing level, making full use of new media about clothing city shopping tourism marketing campaign is of great importance for the development of the shopping scenic spots. |
