Research On The New Media Communication Of Red Tourism Scenic Spots

Since the new century,under the influence of the government policies and the widening of the propaganda positions,Liu Shaoqi Memorial Hall has paid more and more attention to its new media communication.For this reason,the new media communication of Liu Shaoqi Memorial Hall showed a profound ideological feature.The inducement of consumerism,the alliance between new media and the market have caused the new media communication of Liu Shaoqi Memorial Hall showing a trend toward the market.Relying on strong technical power of new media,the red culture engraved in people's spiritual blood has radiated new vitality,and more importantly,the new media communication of Liu Shaoqi Memorial Hall has also harvested a good opportunity for development.The theme of the new media communication texts of Liu Shaoqi Memorial Hall tend to focus on the grand level of state,collective,spirit and culture.Through a variety of “new content” such as poetry and animation,the return of family and country isomorphism,the metaphor of national growth and the inheritance of cultural heritage are presented incisively and vividly.With the help of “readable”,“visible” and “audible” image symbols,the text highlighted the advocacy of nationalism and collectivism,expressed the praise of heroes in contemporary society,and satisfied people's nostalgia complex.Liu Shaoqi Memorial Hall regards the new media as its main channel of disseminating information.The website gives the audience a high degree of freedom;the digital museum brings an immersive experience to the audience;MicroBlog spreads out sharing communication to the audience,while WeChat spreads out closed communication to the audience;Today's headlines provides personalized recommendations for the audience,which together constitute a stereoscopic and pluralistic new media communication system.At present,the openness of the new media communication environment and the improper operation of some red tourism scenic spots in specific communication practices have caused some shortcomings in their new media communication.The poor construction and improper operation of the new media platform of the scenic spot not only made the profound connotation of red culture face the risk of desalination day by day,but also gradually weaken its own discourse power.And the unique interactive advantage of the new media has not been brought into full play,all of which have hindered the smooth development of communication activities.Taking the experience of Liu Shaoqi Memorial Hall as a reference,only basing on its rich cultural resources,deeply excavating the profound connotation of the red culture,restoring red collective memory,building a comprehensive new media communication system,constantly improving the ability of using new media,and guiding users to participate in content generation in the process of information interaction,can red tourism scenic spots realize the effective dissemination.