Study On Developing Strategies Of RX TV Station Science Agricultural Garden Column

China is a large agricultural country, for more than ten years of agricultural policy is central to a good. Chinese agriculture has enough resources available for TV media.The national policy and agricultural environment is encouraging and need television, which is the most popular with farmers form of media to make agricultural programs. But the programs on agricultural all of the country in their own television stations are in constant erosion, and the majority of existing, the "agricultural taste" the more and more light. RX TV is a provincial TV station, one channel of it, the agricultural channel had 5 agricultural programs, and now the Science agriculture garden is alone. The Science agricultural garden is a daily TV science program, since 2010, broadcasted nearly 1000 period, has a good reputation and influence in the vast rural of the RX Province. In the country of agricultural TV programs worrying situation, and the RX TV station has intensified condition assessment. How to adapt to the current situation, countermeasures to find the column development is the focus of this article.The author, as the part of the management and program makers, using the method of search engine collected, comparative analysis of foreign developed country and developing country agriculture program mode and production concepts; Through telephone interviews and site information arrangement way,on the 10 major agricultural channel and CCTV7, columns on the composition and status of in-depth understanding of;The use of SWOT analysis, the Science agricultural garden column opportunities, challenges, advantages and disadvantages were analyzed; By means of questionnaire survey, issuing collected 362 valid questionnaires, depth interviews with 12 experts media related industries. A column of audience satisfaction is analyzed; Comprehensive about TV communication theory and agricultural programs of literature, and the successful experience of agricultural garden column, each development process, status and other aspects of the program are analyzed and summed up.The discovery of columns of the main problem is not any advantages in improving ratings data, by increasing the column income can only be realized the next development.Proposed the development countermeasure, the three step is the first, increase the income; second, influence of the change of viewing data column; third, the realization of cross line development. And given the Countermeasures of the implementation of safeguard measures.