Analysis On Current Situation And Development Strategy Of TV News About Agriculture

TV as a means of mass communication has got the function of spreading information, providing entertainment, accessing to knowledge. The television as the most popular mass media, its emergence and development are deeply rooted in the soil of civilization and agriculture. With the development of agriculture, culture derived from the field to television media more closely integrated into the rural areas, agriculture and rural life.With the development of China's socialist market economy, accelerating urbanization and construction of the continuous development of new rural construction, farmers began to poverty. Thirst for knowledge and information on the quality of life becomes increasingly stronger today. Farmers now more than ever need TV news programs meet the demand for knowledge and information.Agricultural TV channel is an important carrier of agriculture-related news programs, on access to modern agricultural production, the concept of life and all kinds of agricultural information, and promote social realities of contemporary rural change, meet the farmers'demand for culture and entertainment. China's TV news programs for building a socialist new countryside, the development of modern agriculture, and guiding the broad masses of peasants, it plays a huge role in the growing influence and assume increasingly important social responsibility. Currently, the seventh set of agricultural programs of CCTV as a guide, and Jilin, Hebei, Henan, Shanxi and other provinces first-run television channel as an opportunity to agriculture, the agriculture television news station programs were developed into a thriving agricultural development.China is a large agricultural country, agriculture-related television news programs play an very important role on the "three rural" great publicity. In this paper, agriculture channel to explore the agriculture-related TV news programs and development and the dissemination of the social-economic background characteristics of cases by a typical agricultural professional channels of domestic agriculture-related news columns, production methods and program features, to analyze agriculture-related news programs'impact from the theoretical and practical aspects of television news of Agriculture.