Research On Local Media’s Reporting For Overseas Readers

In recent years, due to the rapid increase of Chinese economy, China has enriched its strength and gained increasingly important position in the world. However, the soft power of China does not match its increasing hard power-the national image of China is still in stagnant period, even retrogressive.From the perspective of external communication, external reporting is one of the most important parts of national image formation, and soft power enrichment. Although China has made a lot of progress, the effect of external reporting is not satisfied right now. What please us is that regional media have gained some experience during the external reporting.By taking the example of Nanfang Daily Overseas Edition, the essay is aimed at discussing on practical operation of external reporting using theories of journalism and com-munication, with nethods of content analysis, text analysis and deep interviews. The essay also proposes that ways to improve external reporting are essentially diluting lard identity, emphasizing media standards, and following media laws, specifically, the media should put more emphasis on professional concepts, mechanism and ontants...