Study The China News Style Figure Report's Present Status And Develop Tendency By Learning From Southern People Weekly

The traditional media have been put a great pressure since the emergency and great development of Internet. Media group and News group's re-found express the extending competition of traditional media. Each News Group is seeking for a new news style product to satisfy the shortage of news market and compete well in compress revival market. Further more, strength news group's brand and authority.With the development of economy, middle class is growing up inland. More and more people are concerned about how to create a new news product to meet this new growing up middle class group's leisure head-trip in fast life rhythm. This group have common characteristic of that: well educated, high steady income, cultured and polished, sensitivity of social issue and independent contemplation ability and outstanding insight. They disseminate in every aspect of society, care affairs home and aboard, focus on the national economy and the people's livelihood and also high level of media traits and easily to get information. They eager to communicate and balance their judges, get new ideas and different thoughts through media. They hope that they can observe the world in another angle by the media stage and re-read the society in multiple angels.Lb-depth reporting,investigative reporting and review with distinctive point played and play a role as a branch of news to meet their needs. But in fact, report the news in clues of event has an obstacle of human-beings nature, it lacks of men's self experience and deeply touch. Reporter find out the figure who involved in the events and report it in news observe report way, design it in story construction to emphasis the contradiction, write it in the outside person's observe observation and at last, put it into words will highly popular. The final purpose of report is to expose the real society status and reveal human-being's complexion, anxiety, contradiction characteristic and also the true, the good and the beauty, the hypocritical, the evil and the ugly result from mutual impact of these characteristics and social morality, conscious and rules. Re-thought life with kind, re-feel cold and warm from social life, which express as float, cultured, modesty, or skillful, each of this is just one side of human's nature in historical social. With the needs of times, news style figure report magazine -Southern People Weekly emerged.Southern People Weekly has won 360 thousand circulations in a year. It crowded in and got a high score in the revival media market. Study the produce and operate of news products, run of market strategy and brand build way has a significant meaning to the development of news style figure report which stand by Southern People Weekly.This paper starts from study derive of the newspaper and magazine, and then focus on the latest and modern magazine-China news style figure report study along the history steps. The content include: ancient newspaper and magazine study, modern and contemporary newspaper and magazine study and then the new emerge magazine- Southern People Weekly's study. The study will choose Southern People Weekly as a sample to analyze present status of news style figure report. The essay analyze study of present news style figure report 's operate model and market perspective based on study of Southern People Weekly's institution set and operate model (include edition, issue, advertise and market analyze). And comparative analyze China news weekly's characteristic through choose Southern People Weekly and China News Weekly as sample. And also comparative analyze China figure report magazine's characteristic through choose Southern People Weekly and People as sample. Furthermore, conclude and analyze China news style figure report characteristic by conclude and analyze Southern People Weekly 's characteristic. At last, analyze and compare the advantage and disadvantage of China news style figure report, and give advice against its disadvantage, respect the advantage and complement disadvantage so that try my best to do some contributes to the development of China news style figure report. Furthermore, predict the develop tendency of China news style finger report by static comparison and content comparison.The new emerge news style figure report accept by the circle and the society since it was bora for its new special opinion, distinctive angle and skillful writing method. It has a great significant meaning to China weekly magazine's run, operate, publish and issue by study news style figure report's present status and develop tendency. It is also the author's intend.