Topics Selection And Plan Research Of Southern Metropolis Weekly Cover Report

When talk about Newsweek in China, especially cutting-edge Newsweek in new period, people will naturally think of "China Newsweek," "Life Week", "New Weekly", "South Wind", "New citizen weekly", etc. These Newsweek basically showed in the late 1990s. Appearance of Newsweek breaks the pattern of three major traditional Medias of radio, television, newspapers in China, with in-depth news coverage and extensive reporting perspective, it has become a force that is not underestimated in domestic media industry. Compared with traditional media, when Newsweek spreads news, it must overcome the shortcoming of poor timeliness, pays attention to depth and breadth of news as well as it need to do best to use the news material perfectly.For Newsweek, topic selection and plan on cover report determines fate of magazine. A unique topics selection and plan will make Newsweek having clear recognition features, it can be said that topic selection and plan is the most important in survival and development of Newsweek. So most of Newsweek also have realized importance of topic selection and plan, some outstanding Newsweek are good at digging up bright spots from news events, use unique topics to attract audience, win audience and peer approval, improve media popularity.Southern Metropolis Weekly was published late in domestic comprehensive cutting-edge Newsweek, mainly with city as research object, relatively is close to the urban population, its cover report is unique, this paper will study Southern Metropolis Weekly as case. The study object of this paper is the 246th cover report texts from 2010 to 2014 in Southern Metropolis Weekly. The reason why it takes four years is because by collecting large span multiple text data, it can clearly study longitudinal variety track of Newsweek.This paper uses a few research methods including text analysis, case studies, chart analysis and so on, the purpose is to be able to present topic selection and plan characteristics of Southern Metropolis Weekly cover report from multi dimension.The introduction of the paper mainly states background, purpose and method, etc. The first chapter mainly introduces the cover report overview of Southern Metropolis Weekly. The second chapter is to analyze and introduce fully topic selection and plan characteristics of Southern Metropolis Weekly cover report from report fields, Angles of view, subject characteristics, report types, report forms, etc. The third chapter is author’s understanding and suggestion for topic selection and plan practice. This paper through study and analyze topic selection and plan characteristics of Southern Metropolis Weekly cover report, is hoped to find out general characteristics of Newsweek topic selection and plan, which can provide some ideas for development of cutting-edge Newsweek.