Research Status Of Physical Bookstores Under The New Media Environment

Under the new media environment, new media emerging constantly changing the way we receive information, and reading is one of the most important aspect. Changes in reading habits makes way too have accompanied us from childhood physical bookstore struggling along the way in the business, closing the collapse of the wave after another. In this period, the foreign entity bookstores have taken a different business strategy has been to upgrade.Firstly, the status quo of China’s domestic business entities bookstore overall elaborated, and from the success and failure of two angles have cited cases of physical bookstores representative elaborate; then, by the author visited the country in the field of physical bookstores reader survey basis of first-hand information of the entity bookstore operators practitioner survey, carried out a detailed analysis of the current situation and describes the new changes in the business of domestic entities bookstore; secondly, with an international perspective on the domestic foreign entity bookstore and physical bookstore business situation, business environment and business model research and analysis, and in the new media environment, select a typical bookstore some foreign entity unique, conduct investigations and studies of their survival strategies, survival environment, and for foreign entities operating in the bookstore facing common problems with different issues, common strategies and comparative analysis of different strategies; through to our domestic entity bookstore operators with access to the survey were positive conclusion to draw readers, operating status of the foreign entity bookstore, a comprehensive comparative analysis of the business environment and business strategy, expect new ideas, new methods of discovery worth learning, providing business strategy and worth learning experience for the survival and development of the reference entity bookstore. Finally, the prospect of physical bookstores forecast.Investigation and Consideration of this article on the operating status of the domestic entity based bookstore detailed data and first-hand information, the use of media management theory, the theoretical aspects of the theory of large data, media ecology theory, economics theory to the status quo of China’s domestic operations were physical bookstore comparative analysis, the conclusion is not only a useful exploration of the physical book in transition, but also accurately predict the physical bookstore in Nirvana in ashes.