Research On The Development Strategy Of Ss Bookstore

Books are the ladder of human progress, the main food for thought, affects people’s spiritual world, leads the progress and development of human beings. Bookstores as a person and books have gathered, with knowledge, spread ideas, popular culture, promote the publishing and other important function.(Ss) is a large regional chain bookstore, the headquarters is located in shenyang, liaoning province, since it opened in 1995, after several years of efforts, has now become a book industry in the northeast of leader, runs hundreds of thousands of kinds of books, audio-visual products and nearly ten thousand kinds of cultural goods, to become the largest and most complete varieties of books in the northeast, service the best big bookstore. But in recent years as the store rent, wages, cost management, logistics cost and other costs rise, and accompanied by technology revolution and the rapid development of information industry, network transactions and virtual book sales enterprises increasingly powerful, Ss’s impact on the operation and development, the development prospect of the entity bookstore is worryingAccording to using the modern strategic management theory and method of knowledge, combining the actual operating conditions of (Ss) and the environment, using PEST analysis, porter five models, analysis tools such as SWOT analysis, identify (Ss) strengths, weaknesses, opportunities and threats; Perfect bookstore strategic choice and the development direction of enterprises, improve the operation and management of the weak link, (Ss) has become a city of northeast region culture vision to speed up the implementation of one of the landmarks. At the same time to other bookstore management strategy choice has certain help and reference...