Research On The Micro-communication From We Media Products Of Reading

Reading is a habit. Through reading, personal accomplishment can be improved and the spiritual connotation can be enriched. The national reading situation of a country is a concentrated expression of their cultural soft power and competitiveness. In this dissetation, the combination of reading and media will be divided into three stage, the age of traditional media, the age of Internet and the age of We Media which is with the features that the reading We Media operators publish their own interpretation of the content of the books through the micro-media, including microblogging, micro-channel, Application, spread the insights and thought related to some fields and offer the video, audio, text, pictures to the users through micro-communication that is based on instant communication form of the age of new media, supply the users with a more precise and effetive communication mode which is convenient enough to accuratly fulfill the readers’ demand and adapt to the situation that the needs of readers are generally classified with various levels.In this dissertation, combined with the research approaches of literature research, questionnaire,comprehensive analysis,the current situation of micro-communication of reading We Media will be analyzed in three aspectes — — online reading experience, micro-communication mode, the real experience under the line with the thinking forms of internet,including users’ thinking, iterative thinking and social thinking, accompanied by the study of its developing route in terms of contents, channels and marketing.Through the distinguished competition in terms of content, userface, experience of users, channels, the whole scen-e of the mobile internet of the reading We Media products will be established and the users’ experience on or off the line will be enriched.In terms of the i-ntegration of the relationship, the reading We Media will provide a new interac-tion model based on the scene and a reward of microfinance between user and user as well as the user and the product. The aim of this dissertation is to propose the reletive pratical strategies of micro-communication for the reading We Media product, based on the former studies of the traditional reading meterials and the successful experience of We-media in other fields, combining with the national reading habit and the utilisation situation of the media, which can improve the reading quantity and quaulity of the citizens,make the reading culture more available to the the ordinary, as well as draw more attetion of the society to the We Media products which should be considered as the protection and heritage of the cultrue.