National Reading Phenomenon Research Under The New Media Mechanism And The Optimization Strategy-the Compromise Of Deep-reading And Shallow Reading

The medium is a tool created by humans to promote human communication.With the rapid development of communication technology,especially the application and popularization of digital technology,media continue to make progress but also produce a phenomenon of alienation.In the process of using the media,more and more people have lost their subjective status and enslaved by the media due to the excessive dependence and worship on the media.Therefore,it is necessary to explore a way to escape from alienation by exploring the alienation phenomenon of the audience at present.This paper focuses on the Internet medium.We use the theory of Media Ecology to analyze the reason causing the Internet Audience Alienation and how to deal with such alienation crisis,from the analysis of the current situation of the Internet Audience Alienation which includes Human Materialization and Media Humanization.This paper is divided into four parts for analysis and discussion.In the first part,we define the essence of Internet Audience Alienation through the elaboration of Marx's Labor Theory of Alienation and the Alienation Views of the Media Ecology.The second part expounds the Alienation Phenomenon of Internet Audience subject,namely Human Materialization and Media Humanization,manifests mainly as A Robot Man who is excessive media dependence,A Lonely Man who is interpersonal emotional weakness,Instrumental Substitute to the Organ of Audience,Technical Extension to the Senses of Audience,and Functional Dominance to the Behavior of Audience.The third part probes into the reasons of the Internet Audience Alienation.Because of the lack of media literacy,the imbalance of the media environment and ecosystem,the miss of Humanistic Spirit,which leads to the Internet Audience Alienation.The fourth part puts forward the countermeasures against the Internet Audience Alienation of the above reasons.We should pay attention to the humanistic care,popularize the media literacy education of audience;strengthen government supervision,maintain the ecological balance of the media environment;stick to the idea of Humanistic Spirit,and promote the harmonious development of the audience and the media.