Research On The Development Of China’s TV Puzzle Program

The TV puzzle program from the late 80’s into the public eye until now is only 30 years.During the 30 years of development, the TV puzzle program experienced a "three times up and three times down", it is really hard time. Especially in the period of 2004 to 2010, the domestic variety show was also in the whole period of prosperity, talent show, reality show has become the mainstream of variety shows, compared to the same "grassroots" characteristics of the TV puzzle program, the audience are more inclined to choose the program easily than mentally; compared to the more real free of the reality show, quiz show is formal, serious and boring. With the raise of global wave of the entertainment, entertainment regarded as truth, the quiz show which have had serious content and poor effect is under great pressure.In this difficult time, the policy of " Cut back on TV entertainment" provides a rare opportunity for the TV puzzle program. However, the homogenization of the problem has been a stumbling block, how to return to the game back to the mainstream position? The article will discuss this question.The paper taken the development path of educational programs as the research object and taken three times up and three times down " as the time line, not only discuss the Micro reason of it but also the macroscopic reason. And also summarizes the advantages and disadvantages of the embryonic period, development period, bottleneck period, Innovation period of the TV puzzle program. It is concluded that the quiz show in the content must overcome homogenization phenomenon and the form of the program must be constantly keeping pace with the times, do not rigidly adhere to a class, the main creative personnel must show advanced ideas, and so on. This paper uses the text analysis method, case analysis,comparative analysis as the research method, it is divided into five large pieces. The feature of this paper is strong innovation significance and practical significance, The biggest innovation of this paper is to rationalize the time line of the development. And combinewith new media environment, trying to explore the innovation and development of the future of quiz show.