Research On The Evolution Of Our TV Puzzle Program Form

In recent years, with the TV Column shape and constantly enrich and audience psychologicalneeds changing, television puzzle program ushered in a new period of development, this financialinformative, entertaining, educational and competitive one of the television programs are one afteranother, in an "endless" trend, quickly sat down major domestic local TV program first few chair,the viewer ship even once hit a new high.As we all know, since2007, popular entertainment shows in grass-roots policy managementSARFT has introduced, in question, the audience continued to dispute and even criticism, has thepotential. At the same time,puzzle quiz program experienced in the cooling time after heating upagain, whether it is in Chinese television on the territory of the war still exist many variables.Ten years ago, the opening of China’s TV quiz show, part of independent innovation andreform for the major TV channels played a pivotal position. Puzzle the public may participate inthe part of the gradual disintegration of the traditional news reports show high above the mode oftransmission, as a close to the community, close to the people close to reality, life forms of mediacarrier into the homes of ordinary people, constantly enrich and develop the leisure life of thepeople. This century, the civil society gradually into the transition, and the need for a new andexciting channel to express themselves and relieve the pressure on.Puzzle program development experience to open such a process of evolution from a closedand semi-closed, the aesthetic psychology of the people in the event of significant changes inpsychological needs have to take the initiative to participate in the TV program, and as such,major local TV and even CCTV are high expectations for the show on TV puzzle, starting from the early years of the CCTV "Lucky52" and "Happy Dictionary" to the past two years, ShenzhenSatellite TV "than smart",Hunan Satellite TV "to an enemy hundred", now Jiangsu Satellite TV"a war in the end, these puzzle program at the time caused enough attention, and made a hugeresponse in the majority of TV viewers, and have achieved very good ratings and word-of-mouth.Show the origin of the text from the puzzle start, step by step analysis the puzzle programcharacteristics, development status and different periods of the different puzzle program form, soas to explore the common TV puzzle show and characteristics, pointed out the puzzle programdifficulties encountered and unique advantages, and learn from each other the way to make up forthe shortcomings of the program itself. Follow the trend of serious problems and flaws of theinterference of the external environment and the program itself, the marketing of the TV quiz show,and the real innovation aim at will. TV puzzle show how to create a media competitive advantage,and how to create a branding program media business model, and how better to narrow thedistance between the audience and the TV show became the innovative direction of the futuredevelopment of the television puzzle program.