The Study On Localization Strategy Of Introduced TV Programs In China

From a global perspective, the TV market competition is quite fierce, TV competition has already evolved into a television program mode competition. Development of TV program mode in Europe and the United States earlier, now they have more perfect program mode trading market. But relative to China which is later than those European countries, now is still in the position of a buyer. Just past 2014 after a year of the introduction of the program "a blowout year", and the increase in amplitude. Despite the "cutback on TV entertainment" constraints, according to statistics, this year there are 63 modes show broadcast on various TV or video sites, including 32 stalls for the introduction of the new shows in 2014, 31 stalls for model programs continue to broadcast. However, it is survived that some of these programs become very popular, and some cut down or disappeared by all kinds of reasons.To accelerate the development of the TV industry of our country, China has limitated foreign television model for a long time, but it caused the original force of its industry iobviously insufficient. Now there is a phenomenon in Chinese TV industry, as long as a TV station launched the first of a TV program model and a great success, the emergence of a large number of similar programs will lead to a serious phenomenon of screen, clone. Launch a new TV program not only need manpower, more need to pass the test of the market, there are many programs are often defeated after several rounds of the contest, the introduction of program mode of foreign mature is undoubtedly a most insurance. But the long run, it is bound to cause cultural aggression. A television program mode is not only the collection production program, it also contains the local culture, so when we see a foreign descent program, the program itself contains cultural background are virtually affect us, but it will make the national cultural color fused slowly until it disappeare. In recent years, with the rise of popular Hallyu market and Japanese comics, many students even 20 years old young people are crazy about them, more and more young people have a good understanding of the Korean and Japanese customs, but for Chinese culture, most of them are not interested in. When we spend Valentine’s day in February 14 th and who would have thought the Chinese Valentine’s day, these phenomena are worthy of our reflection. China has 56 ethnic groups, each nation has its own different national culture and regional culture; China belongs to the Chinese cultural circle no matter from the stone age or to the modern times, had a profound impact on neighbouring countries. With China’s accession to the WTO national strength is strong, China’s international status has gradually improved, many countries in the world appreciate Chinese culture and give a very high recognition and attention. But in the television mode of international trading market, always do not see China Program of figure. Despite nearly two years of original program mode output abroad, but has not been a very high prestige in the world。With more and more of the introduction of program into China, in addition to cultural concerns there is economic. In recent years, the domestic market have turned to South Korea, with the number of the introduction of Korean variety show increased, copyright fees also increased, it is understood, copyright fees now than it had increased by nearly 10 times, so the high cost not only is as the acme of perfection, but make many television stations is crazy. In order to improve their ratings, not hesitate to spend huge sums of money to buy foreign television program copyright, must first make his gimmick. In the industry view, which is a great way to spend the money to buy the experience, but in the recent 10 years, our country has put too much experience on foreign television mode, innovation forever will affect China’s TV.To get rid of the buyer position, original television programs should strive to develop their own. The primary task of China’s TV industry at the present stage is to get rid of the template. In the present study on the existing basis, do original. Not only foreign television industry and even the Chinese audience look forward to most is to see which belongs to the China original program, rather than after the packaging of imported. So China creation road how to go? How to create with Chinese features of the program and get worldwide recognition, which has became our current urgent need to solve the problem. Analysis of TV program mode in circulation influence in the consumerism culture angle this article will stand, carries on the analysis from the history and current situation of China’s TV programs to introduce, in recent years, the most popular imported programmers and localization of successful innovation program as a case to analyze and dig, find out the core essence of absorption and re innovation program. Localization strategy analysis of China’s TV programs and future innovation trend, find out the localization characteristics of their own. Summarize the cause of flooding at the present stage of TV program cloning phenomenon, find out the way of governance. To understand the present stage of obstacles where and future innovation development road how to walk, how to achieve the occupied a space for one person in the international arena.