| Television entertainment programs have mushroomed in recent years, and occupy in major primetime television channels. But if you investigate carefully, you will find that these programs are mostly dressed in "introduction" coat, which has attracted numerous audiences at the beginning of the premiere, but many show lack of stamina obviously and gradually drowned in the fierce competition of the television market. The text argues that the introduction programs only in a short period of time to ensure its high ratings, conduct proper and reasonable localization of innovation is the key to achieving sustainable development.Thesis introduces the purpose and meaning, methods and innovation of the research, combined with the scholars’studies of localization innovation in the introduction part. The second chapter discusses the introduction of the status quo of China’s overseas programs, the popular reasons and existing problems. The third and fourth chapter, select "Where are we going, Daddy" as the research object, which quoted from homogeneous Circle Korea and had high ratings, summarizes the innovation strategy of localization of this program,using questionnaire survey research method to explore the acceptance of localization innovation from effective audience, and based on the survey data and case interview, supplemented by selective exposure theory, cognitive dissonance theory, the theory of psychology to analyze the success or failure of the program. In the last chapter of the thesis depending on the use and satisfy theory to proposes the future innovation strategy of "Where are we going, Daddy" and investigate What enlightenments the program can bring to other introduction program combined with experience and lessons which we learn from the questionnaire survey. |
