The Study On The Operation Mode Of Red Net Mobile Newspaper

Along with the development and growth of new media,mobile phone newspaper also grows up. Regional mobile phone newspaper as the focus of mobile phone newspaper products, not only inherits some characteristics of mobile phone newspaper, also have their own unique, become a new force of new media. Regional mobile phone newspaper is a new product of media diversification and industrialization development, is the new media exploration of living space, but also to the audience constantly differentiation information demand response.This paper made "mobile phone newspaper of Rednet" as a case. In the current rapid development of the regional mobile phone newspaper,Red Net in spite of circulation baking located only in the upper position, but based on the national policy support and the basic needs of public opinion guidance established covering the whole province "one county one newspaper" system in the first set, which rely on Rednet substation at the development process gradually formed its own unique "red net pattern". From an operational perspective, the content on survival and headquarters issued a district made the mode of combining the districts and counties, homemade convenience is fully reflected in the county urban mobile phone newspaper, public opinion guidance abandoned propaganda type and widely reported, replaced by "mobile phone newspaper" red net play model of Party newspapers and journals,content and open source caused by authority platform; in the external marketing, red net pattern by using the existing news resources for other media feeds has diversified profit model, multi channel integration scribing region, sufficient for all aspects of the party and government propaganda department support, fiscal system innovation mode of charge pay etc..Mobile phone newspaper of Rednet has certain enlightenment on journalism communication science and many other aspects of the development of regional mobile phone newspaper.We may meet a series of problems such as the homogenization of content, a single profit model, management is not mature, area of confusion in the market of mobile phone newspaper in the process of regional development in the future.How to develop and find a suitable development pattern worthy of our consideration.