The Research Of The People’s Railway Newspaper Marketing Operation Path

The newspaper industry is defined by the report, the State Council ministries of national organizations and national large enterprise groups, the industrycompetent activity information as the main content of the newspaper, is an important category in the press system of our country. In recent years, with the Chinese newspaper market reforms continue to advance in depth, the development has encountered hitherto unknown challenge and opportunity industry.People’s railroad newspaper after the establishment of the first industry newspaper, now in the national railway with more than 130 release station, is the social from all walks of life an important window to understand the situation of the railway development China. "People’s railroad newspaper" on 2010 formally restructuring, market reform, in recent years, explored a new way for its development, and has the role of guidance and reference to China’s newspaper industry market reform.The author of this thesis is "a reporter of people railroad newspaper" reporter department, participate in the whole process of reform of the newspaper, very familiar with the method and path of the reform of the newspaper. This paper aims to analyze the research on "people’s newspaper" the path of railway market-oriented reform, and points out that the newspaper industry market reform can be carried out by "shaping the product brand, innovative management mode, set up a media platform" three big ways. The newspaper industry as long as pinpoint its location, analysis of market demand and adopt corresponding strategy, a new chapter will be able to open their own innovation and development.