Regional Newspaper Website Business Model And Operation Mechanism

Since 2002, has had many domestic websites all to announce the profit, the entire Internet industry presents the anabiosis the tendency.The accommodation digitization tidal current, the place (region) the newspaper industry also in abundance treads accesses the net the road.According to incomplete statistics, to April, 2000, our country had 273 kind of newspaper surfers, 116 kind of newspapers have the independent domain name. The on-line establishment stand broadcasting station (including series Taiwan) altogether has 68, alone establishes website 14 by the broadcasting station column, cross media website 2.Although said the region newspaper surfer quantity growth was very quick, but, in these newspaper industry website, can gain truly some commercial website, but the multitudinous region newspaper industry website had still not found the effective profit pattern.This article studies the topic is: "Region newspaper industry website management pattern and operation mechanism research."The so-called region newspaper industry website is a website which the traditional region newspaper media organizes, it is evolves by the initial newspaper network version comes.This article refers not only region newspaper industry website including or a many newspaper media creation website, also includes by the newspaper media primarily, the union broadcasting station, the television station and so on other traditional media participates in the creation together the website, but by region research primarily. For example, the Henan Daily, the river newspaper, today An Bao, the Henan business newspaper, the stock review, today expends the big network of waterways which Henan main media and the original Henan provincial party committee propaganda department and so on the weekly report, river digest newspaper sponsors to initiate together with the origination river website belongs to the region newspaper website category which this article discusses.This article first carries on the review to the newspaper industry website development, and summarizes various stages characteristic, then from received the audiences to visit the quantity, the website content and the service, the management condition, and so on four aspects has made the comprehensive analysis with the commercial website competition to the newspaper website present situation, then carried on the thorough analysis on the region newspaper industry website special management rule and the newspaper website management operation, proposed the Chinese newspaper website management development basic mentality.About the operation mechanism, governs, the media rule, the market marketing study related market localization theory according to the company, the union newspaper industry website characteristic, to the region newspaper industry website brand promotion, the mechanism innovation, the market localization, the capital bought in four aspects to operate has carried on the analysis.About the profit pattern, in to the domestic newspaper industry website existing profit pattern analysis foundation in, the model internal commerce website and the overseas newspaper industry website benign profit pattern, proposed suits the Chinese region newspaper industry website the profit pattern.Expected this topic research can give is being at the exploration stage the region newspaper industry website to provide some positive reference function.