To Ultra Female Phenomenon Marketing Pattern Research And Ponder

In 2005 until now, "Super Female voice" raises an unprecedentedentertainment storm in China's television entertainment programprofession. From the ordinary audience to the scholar, from thetelevision colleague to the media field, The participants and the observersall difficult to see by one kind stimulated feels it to bringpleasantly surprised perhaps confuses. It created the new popular terminology, new reception of TV custom,new social topic; Also was born the brand-new entertainment idol, evennew esthetic standard. More important, it is changing the entireChinese television entertainment direction and the pattern to thetraditional television entertainment program impact.However causes the super female voice blooming also to lie in its one whole set propaganda plan as well as the operation method truly from the multitudinous entertainment program. From the ultra female operation, we may discover the sponsor side is clear about very much to the entire commercial chain link link development goal, the method utilization is very concrete, The entire ultra female trade implements the process step very clearly, very compact, very many at that time looked resembles the design which has no intention afterwards to want to come all was designs ahead of time, attracts the widespread participant and the widespread attention. Judging from this, the super female voice without doubt opened the entertainment enterprise new times. It realized a media to develop from the attraction the numerous attention resources the consumer purchasing power resources the process, has created the media industry operation miracle.This article embarks from the introduction super female voice entiresuitable marketing pattern utilization, the economic essential factorwhich to which ultra female forms the entertainment professionmonopoly as well as the ultra female phenomenon manifests from theeconomic angle to carry on the analysis, studies ultra female canobtain various aspects factor which the marketing succeeds, andponders ultra female to now the young people the numerous communities'influence.