"China Youth Daily Media" Image Research Of Post "00s" Generation

The term "post-00 s generation",which refers to people born between 2000 and 2010,frequently appears in the news media in these years,so gradually many reports constitute the Media image of "post-00 s generation ".Youth is the future of our country and the hope of the nation.From the prospective of our country development,youth is the fundamental force.Youth's faith,mental outlook and other aspects presented from society and medias have a close relationship with our country's development.This paper put China Youth Daily which is directly under the management of Propaganda Department of the Central Committee of the CPC as the study target.It studied and analyzed all the reports about "post 00 s generation " since 2012 to 2019 and mainly talk about the Media image characteristic related to "post 00 s generation " and deeply study the reason for forming the aracteristic.Try to present media image of "post 00 s generation " more close with actual.This paper can help mainstream press and public have a more reasonable comprehensive understanding of "post 00 s generation" and provide some theoretical support for the country and related levels to better focus on the growth of "post 00 s generation".After analysis,it was found that the image of "post-00 s generation " presented by China Youth Daily did not match with the labels such as "quadratic,precocious,vitreous and self-centered" popular on the Internet.China Youth Daily not only holds a negative stance of questioning and supervision,but also shows a neutral and positive attitude of objectivity,approval and praise.Neutral and positive image dominated the report,while the proportion of negative image showed a decreasing trend year by year.The reporting field mainly involves the ideological status,study and life,public welfare activities,interests and hobbies of the students,etc.the first two have a large number of reports,highlighting the "post-00s" social responsibility,showing the interest of group,and a more obvious tendency.Strengthened the public's rational understanding to the "post-00s" and the group's self-identification,and promoted its benign social interaction.