| Henan is one of birthplace of Chinese civilization, with a long history and splendid culture; and there is even a saying that “the history of Henan equals to Chinese history”, Henan’s image is characterized by dignified and profound ambience. We have witnessed rapid economic development in Henan since new century and people’s living standards continue to improve, and it occupies an important position in the whole country. However, in other provinces in our country, the public’s perception of Henan are insufficient, even bad impression, "low quality" "bad" public security "more liar" become a general evaluation of people from other provinces to those in Henan, "poor" "backward" "ignorant" and other words also become the pronoun of Henan. We conduct analysis and research based on contents excerpted from People’s Daily, a representative of mainstream paper media(2004-2013), to present Henan’s image properly under mirror image of main media in our country, so that to give the public the right cognition, which also has vital significance to the development of Henan.Firstly, this paper discusses the relationship between image communication and regional development and defines image and communication, further draws out of the concept of regional image, focusing on its role in regional development: which is conductive to expand the regional influence in the international and domestic, improve the people’s cohesive force and basic quality as well as improve the image and ruling ability of the government, thus promote the development of regional economy better and regional soft power as well as regional sustainable development.Secondly, the paper conducts empirical research on Henan’s image reported in People’s Daily(2004-2013). This paper introduces the general situation and research method of People’s Daily and conducts analysis on contents related to Henan excerpted from People’s Daily(2004-2013) at 6 aspects, which include reported time, words, title, tendency, genre and news to sum up report characteristics concerning Henan and its image presented in People’s Daily(2004-2013). The report related to Henan in People’s Daily(2004-2013) we found through analysis features that reported amount is stable generally with a rising trend, most of which is short and mid-length news and reported themes are widely, those with strong pertinence and objectivity report attitude and news sources mainly are from our reporter, news genres are widely, with information as the main body. Henan’s images in reports related to Henan from People’s Daily(2004-2013) appear as a major agricultural province, grain-producing province while improvement of people’s living standards and rapid economic development are still faced with some problems.Finally, this paper discusses the revelation of reports concerning Henan from People’s Daily(2004-2013) to Henan’s image. Regional image shaping is a long-term process, admittedly, Henan’s image communication effect is not optimistic, we still need to take many measures to improve and reshape its image, thus change their cognition to Henan from outside. From analysis on reports related to Henan from People’s Daily(2004-2013), we can obtain revelation concerning Henan’s image communication. It should actively organize actively large festival activities, establish crisis management mechanism aiming at Henan’s image, attach great importance to media agenda-setting and cultivate opinion leaders in Henan as well as improve the entire quality of the public in Henan.All in all, Henan is abundant in historical and cultural resources and it is necessary for the government, media and the public to work together to spread Henan’s image better, manifest its charm and attraction as well as build up Henan’s new image. |
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