The Communicative Functions And Limitations Of Government Micro-blog Under ICTs

In the Digital Age, the Information and Communication Technologies (ICTs) are rapidly prospering, so various mobile terminal platforms and devices have deeply permeated the way of communication in personal and social life. The mass self-communication has became the most perfered communication channel by the audiences. The rapid progressive of ICTs has affected all media forms, in particularly social media, and real sense and time; therefore the interpersonal communication channels have moved to a new level and a realist scenes and real time, forms of interpersonal communication into a sense of the new stage.Under the technical support, Chinese government has moveing to e-network governing institution. Chinese government would like to and has attempted to use new media as innovation tools in media and communication management methods. Multi-channel communication platforms have brought a bigger public commuincation space for people, have also increased the willingness to expression everyone feeling about political topic. Faced with the reality of traditional political communication lag, different level governments have introduced their institutional web-log (blog) to eliminate a certain amount of management defects. The institutional blog, as new media channel, has also helped the government to quickly response many timely manner, and became another sincere direct parallel communication, public consciousness reflected political civil service has started a new trend of communication.In this article, there are combination new media information channels with the most known, focus on Micro-blog to communicate formation of the government, including its characteristics and patterns, explore limitations of the communicative on the time-space distanciation by the way of sociology. First, expound reality condition of political communication, and note that the transition of government communication of inevitability about it. Under the ICTs, there are new timing of political communication in e-network government change, and providing background for the government micro-blog. Analysis the functions and patterns of government micro-blog, government Micro-blog is the communication of without boundaries of open and a common type of emotional,besides is a divergent parallel of communication. And then from the public spaces, Weak Ties of social relations, and Two-way Symmetrical communication, deconstruct the communicative functions and limitations of government Micro-blog.This article considers that government Micro-blog communication, will be able to further enhance the effectiveness of communication between the government and the public. which in both behavior and build awareness of the subject of outer factor under license, through the establishment of common subjective and enhanced connections to the network social relations, establish smooth channels for communication, Present information using social media channels is a initial’s pattern of the political communication, the political communication will forward universal, unique, and people-oriented under the ICTs. This article awaiting more further study, and hope the political communication will found more useful ways in the future.