Research On The Integration Of Micro - Letter And Traditional Broadcasting Media

Under the background of high-speed, mobi le phones become the main carrier of the Internet. Wechat based on mobile phone occupying the biggest share of China mobi le IM appl i cat ion market。It has a variety of functions such asinstant messaging, information browsing, life service and recreation, The prevalence of these new social media cause a tremendous shock to the survival mode of broadcast radio news, and make more chal lenges to their development. Now, the change of broadcast radio always accompanied by new medias’rise, and cause this appear different original medium and function.Wechat Age, broadcast media must combine new medias, if he want to keep up with the pace of the times, bring the superiority into full play, and correctly know the weaknesses. Apply to the audience the most fast interaction and more opening democracy, make the audience more convenient and faster to repay.This paper aims at realize wechat change the broadcasts’ propagation mode through inquiry the characteristics of wechat and broadcast. Analyse the fusion of wechat and broadcast’s prospect through both wechat ang broadcast combine relative merits.