Research On The Mechanism Of Micro - Letter Propagation

Paul Levinson believes that any subsequent media is one medium of the past or some kind of inherent features of redress and compensation.WeChat based on traditional text chat,integrate unique voice telling and set text, pictures, video and other features all in one, not only satisfy the audience’s psychological and practical need, also became a social networking favorite.In this paper,based on the literature research and case analysis,from "Social WeChat" and according to Lasswell’s 5w communication mode to have an analysis on transmitting factors of the WeChat, So that to illustrate mechanism of information generation.On the foundation of these, Much of the study to draw the conclusion that WeChat has its unique mechanism of information diffusion.And then,discussed the multiple influences on social and media field of WeChat,By comparing WeChat and Weibo,proposed a new media delivery mechanism of double micro-interactions.Finally from the WeChat back to social media, and looks forward to the future development of social media.