Research On Convergence Between Party Organ And New Media In The New Media Structure

With the rapid development of new media, new media structure evolved, our traditional media are facing enormous impact of new media brought the authority of the mainstream media as China’s party organ is also facing a crisis brought about by the new media. Party organ readers are faced with an aging, lack of young readers, guiding force of public opinion and credibility decline, advertisers shunt lead to the development of the plight of the profit decline, and new media to impact on the status of unstoppable momentum party organ of the mainstream media in the new media structure, Party organ has not been spared, explore paths and new media integration and development of the party organ is imperative.The paper argues that the development of new media convergence is inevitable policy party organ in the new media environment to break through. By analyzing the specific practices and examples of national party organ and new media convergence, the integration process to identify some of the problems, explore ways to improve the party organ and new media convergence countermeasures based on these issues.In the article there are five main sections:First, specify the object of study and specific concepts, combing the relevant literature studies that illustrate research purpose, meaning and value of the paper, the paper describes the research methods employed.Second, our party organ cited difficulties encountered in the development of the media under the new pattern.Third, the advantages enumerated ways and new media need to accelerate the reason the party organ and new media integration.Fourth, the party organ cited the status quo and new media convergence, and summarizes the problem encountered in the integration process.Fifth, the party organ cited improvement measures and new media to strengthen integration.