Aesthetic Criticism On New Media Dissemination

Network and digital new media quickly into our lives,occupy the media market.New media broke through the material barrier of communication,reduced the cost of communication,enhanced the interaction between the main body and the object,made the communication channel more broad,and the form of communication was more abundant.Marx believes that labor creates beauty and clearly states that human beings create beauty in accordance with the laws of aesthetics.The activities of mankind's creation of beauty are not arbitrary,but follow the rules.Therefore,as the development of technology and the development of new media,Richness and beauty of the United States to provide the information,ideas and things,and a profound impact on people's lives and spirit,but also put forward the mission of aesthetic judgment.Also accompanied by aesthetic.New media technology to change our lives,bring us convenience,but also brought a series of problems.New media age to achieve everyone can become a communicator,whether social elite or the general public,as long as the use of computers or smart phones,without too much technology and skills can easily publish and access to information,the communicator's literacy It brings great challenges,brings moral dilemma,irrational dilemma of netizens and the dilemma of network governance.The spread of new media in the dissemination of false information,network rumors,network violence and other issues,so that the innocent audience suffered harm to the community has brought great distress,hindering the process of building a harmonious society.These communication phenomena are contrary to the Marxist aesthetic value.Marx believes that the practice of human transformation of the world is built on the "two scales",that is,"the scale of any one species"(external scale)and the human "internal scale" unity.Anything has its degree,once excessive will inevitably bring negative effect,the new media dissemination of these problems is because they do not have this scale.The core content of the Marxist aesthetic view is the pursuit of the unity of the good and the beautiful,because only with the aesthetic object is harmonious,is the real beauty.However,the emergence of new media communication aesthetic variation,from the trial "beauty" to the trial "ugly."The alienation phenomenon of new media communication has a great relationship with the deviation of aesthetic value orientation,the lack of citizen media literacy,the reduction of aesthetic appreciation of users and the loss of social aesthetic ideals.Therefore,we should discover and solve the problem in time,play the role of guarding the value of the people,cultivate the media literacy of the citizens,enhance the aesthetic appreciation of the users,adhere to the aesthetic ideal of the socialist society and realize the aesthetic reversion of new media.