| This study aims to make an empirical research on the communication of “Socialist Core Values”.Firstly,the background and requirements of communication on Sina Microblog have been defined.Then,a content analysis was carried out on the socialist core values' issues.Through this,we got the features of its spread,the existing problems and the reasons behind the problems.Now,the official communicators and individual are the main strength in the communication of socialist core values.Words and images are the main symbol in communication.Compared with the issue "core values","prosperity","democracy","civilization" and other specific issues are more popular in the communication.At the same time,through the content analysis,it can be found that the communication of socialist core values still stays in the "circle culture" level.The official communicators made a poor propaganda.The media and we-media are lack of initiative and consciousness.The large number of information in Sina Microblog weakened the influence of core values.To investigate its reason,the current specifications of Sina Microblog is still insufficient.The official communicators face the disconnect between its construction and management.The government lack the linkage with other subjects.All the problems finally located in the communication strategies.As for the socialist core values in Sina Microblog,on one hand,the official body needs to improve it's transmission mechanism,to realize the standardization of the official communication and effective linkage with other subject.on the other hand,in order to expand the influence of communication,promote the popularization of core values,the official body needs to improve it's operating strategies and narrative technique,take a good use of personal thinking?borrow-strength thinking and user's value.Finally,we should take a good use of the specifications,legal and technology,to create a stable,orderly transmission environment for core values. |
PDF Full Text Request