Research On The Strategy Of Online Communication Of The Core Values Of Socialism

With the rise of the Internet and the change of the media environment,Chinese society experienced the impact of pluralism culture. Along with the crises in values, the emergence of the Internet also provides new possibilities for the spread of socialist core values. All of these have mentioned above are require us to explore the effective communication strategy for socialist core values online, for the purpose of the occupation of the network public opinion position and the improvement of the communication effect of socialist core values.The present thesis firstly introduces the basic content and the connotation of the socialist core values. The theoretical framework in this paper is agenda-setting theory and model of mass communication process, which analyzes the current situation of the network dissemination of socialist core values from the dimensions of disseminator, communication content, forms of communication, communication audience and others. After the analysis, the research figures out the existing problems and then put forward the relevant solution strategy. Through the literature review and the comparison of the new media and the old media, this thesis combines literature analysis with comparative analysis and other research methods to summarize the advantages of the new media platform and put forward the solution to theproblems that existing in the network transmission, as well as the promotion of the spread of socialist core values online.