The Study On The Affinity Of The System Of Socialist Core Values In The Internet Communication

The sixth plenary session of the Party's sixteenth central committee for the first time clearly put forward the system of socialist core values,a major scientific proposition. The 17th CPC National Congress report further pointed out that the system of socialist core values is the essence of socialist ideology, and proposed a strategy plan to lay a solid foundation on it and go ahead in a down-to-earth manner. In recent years, the rapid development of the internet communication makes it become the most popular and common medium. Network communication with its inter-activeness, massive information, openness, hyperlinks and other affinity characteristics becomes a very important propaganda tool to intensify publicity. Network development expands new space and provides a new carrier for the construction of the system of socialist core values. However, the complexity of the netizen, blindness and disordering of the network pose a severe challenge to the construction in the new situation. How to improve the affinity of the system of socialist core value under the condition of the internet communication and enhance its attractiveness and cohesiveness, is an urgent task ahead of us. As long as we adhere to the active exploration and bold innovation, will we be able to meet the requirements of the internet and the laws of the building of this system. And we may in the virtual space sing the main theme of socialist ideology, making it the strongest voice of our times.In this paper, the affinity of the network communication is taken as the starting point to try to innovate in principles and specific approach of its construction under network communication, to enhance its affinity and attraction and to achieve social-wide recognition. The whole text consists of five parts.Chapter one is the introduction to the topics of academic background, social significance, research overview of the status quo.The second chapter is the affinity of organization communication and its network features. The organization communication is taken as the starting point to make comparison between affinity of organization communication and the one of the network communication, and to highlight the characteristics of network communication and its importance in the modern mass communication.Chapter three is the trend of the network developing with the system of socialist core values. It demonstrates that the socialist core value system is the latest theoretical results of Marxism in China. Through the analysis on the changing of the communicating ideas, paths and netizen, this paper reveals the inevitability of network communication in the system of socialist core value. From the analysis on common characteristics, demands and personality of internet users in China, and studying on the network users, it lays the foundation for the targeted following-up building principles and measures. .Chapter four is the study on measures of affinity in network communication of this system. Having a grasp on its ideology and leading ability, as well as the leading of non-mainstream social thought and integrating role, based on the specific study on its main body, objects, and the status quo, this paper proposes targeted constructing principles. And from the "social affinity" system-building, "cultural affinity" content expression, "method affinity" technical measures, it provides concrete building measures.In the conclusion, it highlights the basic research findings of the topic and the aspect which need to be perfected, and proposes innovation point of this study.