Atudy On The Dialect Tv Program’s City Image Construction

Along with our country’s urbanising,the city ompetition has stiffened. As the key of city soft power, city image becomes the focus of city ompetition. However, Chinese city images have some problems such as homogeneity, single culture, and fuzzy positioning. As the core carrier of city image construction and communication, the mass media provides most of the city image’s source. Because of the special nature, the survival and development of dialect TV programs has always been the focus of public opinion, the advantage of dialect programs on local culture and the spread of the city image is also an increasingly subject to attention.As Liuzhou TV dialect program, Baigu became a successful case of representative dialect columns in Guangxi.This article is based on Baigu s positioning and the specific characteristics of television media, analysing the form and content of the construction of city image, to investigate the relationship of dialect TV programs and the city image construction and city culture. Finding out that its construction form is "positive energy", "local language"and "relying on local television"form, showing advantages as "three-dimensional", "localization"and"branding", problems as imbalance of city side image construction and imbalance of internal and external communication. And tell the strategies, such as promote the differentiated communication from the details, and the spread of multimedia integration.