Study On The Development Strategies Of Dialect Television Program In China

With the reform of China's TV media to the depth of the development of an increasingly competitive media market.Of narrow-casting,Focus Media has become the only option for survival.So the context of the different dialects of the audience and the creation of programs have emerged in the dialect.Dialect television program from the broad sense refers to "places all over the media,especially radio and television media for the target market area to the main location for a regional audience to this unique dialect form of language programs. Programs from other dialects of the main features of program is that it is not in Mandarin dialects but the language as broadcast."In this paper,it is the broad scope of television programming dialects.Ontology programs from the dialect,the dialect which includes news,columns dialect television drama,dialect integrated programs,is rich in style.This can further divided into the "original type" program and the "translation-type" two types of programs.From the external environment,the television programs on the one hand,the birth of dialects in the narrow-casting,and the spread of Focus of the request,on the other hand,due to China's rich language type,From large sub-types,it is divided into eight major dialect areas,and areas under the parties have made a lot of dialect films, which can also be refined for various dialects and dialects small point.In addition,it also benefited from the emergence of dialects in their own small programs,the operating advantages of big returns.Located in the localization of such programs,the aging of the audience roots groups,to maximize the audience to meet the regional cultural identity and sense of belonging,but also its capacity to cater to the audience ratings of the psychological difference and novelty.From the competitive point of view,television programming dialect of its object-based programs targeting reasonable people,to serve the public,exerts a subtle practice of "three close" principle,everywhere inside and outside the program and demonstrate its close interaction with in its own unique way close to reflecting the reality of life,and the eternal pursuit of the masses.It is worth mentioning also that dialect as a carrier of such programs,plays a significant role can not be ignored, dialects are displayed by the unique artistic charm,so that a more lively and flexible programs for television programs to the richness and diversity contributed.However,the use of Putonghua as a common language and the Han people to the legal form of the background,dialect programming behind a number of issues can not be ignored.On the one hand,shows the use of dialects and dialects of the natural and cultural ties,the protection of cultural diversity;and to build the image of urban culture and expression;On the other hand,digestion of dialect programming language mass media model function;caused by the spread of discrimination, geographical segmentation,increased recognition of the obstacles to the city;the formation of communication barriers,impact of information dissemination;also prone to the tendency of kitsch;also in violation of state,"the promotion of Putonghua "the basic national policy,we can see that Dialect programming for television,no simple or simply non-classified it as a form of mass media to disseminate a wide range of phenomena,are being unfair.Dialect of the emergence of television programs,and the momentum is fierce, so that the industry not only unexpected,but it seems reasonable.Rational to look at the status of such programs and objectively assess the pros and cons of it where it is scientifically grasp the great potential for development and research value,targeted to the specified path for its future development.In the future development of the road,television programs should be a dialect of the brand development and the principle of proportionality under the premise of a number of ways to optimize and development.First of all,to accurately grasp the pulse of the times,adhere to the correct direction of public opinion;the second,from topics range programs,audience demand,the characteristics of programs to start,pay attention to grasp the content;Third,in the form of innovative programming efforts, and explore dialects Channel building;Fourth,we can not ignore the charm of personality presided over distinctive dialect programming to spice up,from the host of external and internal skills of the two aspects,to promote the cultivation of host intrinsic quality and professional standards;Fifth,start management mechanism to control the number of,Better not lackThis article in the paper process,which will also use innovative thinking to achieve the type of its body and a general summary;and dialects,as an independent form of expression into the TV section of the Origin of the time;in the previous study,based on the amount of television to join the north-eastern dialect of the Case Study program,so that a more comprehensive study;strategies derived television show as much as possible the direction of development of programming languages.Dialect.of the development of television programs,a long way to go."Heritage of civilization,exploration and innovation." This is the language of publicity CCTV. Also summed up perfectly the spirit of this day and age the media.TV media to its largeness of mind is containing all kinds of programs that TV programs,rooting in this dialect,germination.When we were dialect show the unique artistic charm and attracted deeply,when we dialect shows humor laugh,when we countless television workers hard labor in taste dialect,our dinner with this show that the existence of style,also we confidently expect in the near future,the program will blossom out more dialect is gorgeous,thus more adapted to the audience exotic flavors,conforms to the requirements of The Times.On this paper,only TV program development strategy for the dialect,in fact of TV program of study is dialect go15.From television programs,the body form dialect, inner competitive environment aspects,step by step,is the development of a series of Suggestions,this process is carefully and objective.Insist on moderate development, brand route,should be the TV programs operate the basic premise of tongues.We look forward to in the two big principle,TV program through dialect in content and form,etc,must be able to optimize and improve performance and inner soul outside perfectly together,so as to better achieve TV media opinion-leading function.